Section 25.4 (*) Marketing
Didn't think about that one? Write it, and they will come? Not necessarily. I have seen nice projects where authors make little extra effort to get the word out, and it shows. With the Internet, effective promotion can be accomplished without much effort or expense. And very soon your project can rise very high in search engine rankings.
Subsection 25.4.1 (*) Social Media
Subsection 25.4.2 (*) Reference Sites
Subsection 25.4.3 (*) Analytics
Subsection 25.4.4 (*) Discussion Groups